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Leadership

Experienced - Dedicated to work
Truly professional - Committed to deliver accurate results on time

The entire team at Mu Analytics LLP keeps client and client’s objectives as the focus point.
Chief Executive Officer

Manoj G. Umrigar

Manoj is the founder of Mu Analytics LLP, a company which takes care of market research, data analytics and technical as well as soft skill training in India, UAE and Singapore.
Managing Partner

Dr. Vibha Bhilawadikar

With nearly 27+ years of market research experience, followed by academic researcher, Dr. Vibha is able to structure business problem so that client specific expectations are met.

Manoj is a Graduate in Statistics from Bombay University. He has done his Computer Management from Jamanalal Bajaj Institute of Management (JBIMS) and Marketing Management from Narsee Monjee Institute of Management Studies (NMIMS). He is an ex-alumnus of Indian Institute of Management (IIM), Ahmedabad and IIM Bangalore. He has travelled to Hong Kong, Nepal, Germany, Singapore, Thailand & Japan for attending world conferences, client meetings, presentations and project delivery.

With nearly 35+ years of market research experience, CEO Manoj Umrigar believes in delivering needs and expectations of client.

Manoj began his career in market research at IMRB (Indian Market Research Bureau, a market research division of WPP) in the year 1985 as Data Analysis Executive, he was promoted to Senior Analysis Executive within a time frame of one year.

After working for IMRB, he moved away to Pharmaceutical Industry for around 4 to 5 years to work for Fulford India Limited (Schering Corporation, USA) to set up their Marketing MIS division.

In the year 1992, when Research International (a Kantar group  company) was set-up in India, he was invited to set-up data processing / data analytics division.

He continued to work with Kantar for next 25+ years. Under his leadership, Research International implemented digital way of data collection (moving away from traditional Paper and Pencil – PAPI to Computer Aided Personal Interview – CAPI).

In the year 2000, he set-up an international data analytics division, which started to execute projects of Japan, Singapore, Malaysia, Hong Kong, Russia, United States of America, United Kingdom, Australia, Dubai etc.

Under his leadership, large team of fresh graduates were hired from campus, trained and deployed to deliver some of large scale projects involving 56+ countries.

ex-alumnus of Indian Institute of Management (IIM), Ahmedabad and IIM Bangalore. He has travelled to Hong Kong, Nepal, Germany, Singapore, Thailand & Japan for attending world conferences, client meetings, presentations and project delivery.

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Manoj Umrigar

With nearly 35+ years of Market Research experience, CEO Manoj Umrigar believes in delivering needs and expectations of client
Experience
35+ years of Market Research & Data analytics
Education
Graduate in Statistics. Computer Management from JBIMS. Marketing Management from NMIMS
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Vibha Bhilawadikar

With nearly 27+ years of Market Research experience, followed by Academic Researcher. Dr. Vibha is able to structure business problem so that client specific expectations are met
Experience
27+ years of Market Research
Education
Doctorate in Marketing and currently pursuing Post Doctoral work

With nearly 27+ years of market research experience, followed by academic researcher. Dr. Vibha is able to structure the business problem so that the client specific expectations are met.

Vibha has experience of working in multiple research agencies but primarily being Gallup, Market Probe, Research International, TNS and Ipsos.

Vibha has handled research studies in Financial, Automobile, FMCG sectors in the areas of Brand and Customer centric research. In her long career, she has handled multi-country projects using advanced analysis techniques such as Conjoint, Regression, Cluster, Factor, PLS Structural Equation Modelling etc .

Vibha  has completed her Doctorate in the marketing  area and is currently pursuing her post-doctoral work too . Additionally she has done advance analytics courses from IIMA , certificate courses in business storytelling and business modelling .

Vibha is highly motivated and a reliable team player with abilities to lead projects .

Head Office
203, SNS Square, Opp. Reliance Market,
Above State Bank of India, Vesu Main Road,
Vesu, Surat, Gujarat-395007, India
Mumbai Office
404, Mahavir Apartment No. 2,
J.P.Road, Seven Bungalows,
Andheri (West), Mumbai-400 053, India
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Copyright by MuAnalytics. All rights reserved.

Copyright by MuAnalytics. All rights reserved.