With nearly 27+ years of market research experience, followed by academic researcher. Dr. Vibha is able to structure the business problem so that the client specific expectations are met.
Vibha has experience of working in multiple research agencies but primarily being Gallup, Market Probe, Research International, TNS and Ipsos.
Vibha has handled research studies in Financial, Automobile, FMCG sectors in the areas of Brand and Customer centric research. In her long career, she has handled multi-country projects using advanced analysis techniques such as Conjoint, Regression, Cluster, Factor, PLS Structural Equation Modelling etc .
Vibha has completed her Doctorate in the marketing area and is currently pursuing her post-doctoral work too . Additionally she has done advance analytics courses from IIMA , certificate courses in business storytelling and business modelling .
Vibha is highly motivated and a reliable team player with abilities to lead projects .